We supported Family Arts Festival with a social media campaign where we provide a strategy and created content and analysis. We also managed an online advertising campaign with Facebook, Google and Twitter. Finally, HdK developed a mobile phone app for iTunes and Android. The app allowed users to create a photo with added props. Photos could be submitted to the Family Arts Festival online gallery and to users Facebook pages. All elements supported a book give away competition and a chance to win £200 of Theatre Tokens. After the 2014 Festival Hans and Sophie presented a seminar on Collaborative Social Media.