Tag Archives: mobile phone apps

Analytics gone mobile!

pexels-photoWe are delighted to announce that Instagram have recently introduced analytics – or Insights, as the app calls them – and they look amazing! The new profiles offer businesses a wealth of super useful info that will help users reach the right audience at the right time.

In this post we’ll give you a quick tour of the tools as well as the inside scoop on how to use the new profile to your advantage. Much like Facebook insights, the new profiles will allow users to track important characteristics of follower activity including post engagements, site clicks, top posts, most popular hashtags… the list goes on.

14273445_10154366495089333_817327813_oIf you haven’t already, the first thing you need to do is activate your business profile. To do this, tap the wheel in the top right of your Instagram profile and select ‘Switch to Business Profile’ (this option only appears if you have a Facebook account). You will then be asked to log in to Facebook and select which Facebook page you want to connect. You must be an admin of the page you’re wanting to connect, and can only connect one Instagram Business profile and Facebook page together.

Once you’ve activated your business profile, a chart icon appears next door to the wheel – here you’ll find your analytics. You’ll also notice a ‘Contact’ button appears on your profile besides the ‘Edit Profile’ button (or ‘Following’ button on other profiles), which allows you to call or email directly from the app. When clicking through to Insights you are immediately shown your weekly impressions, reach and most usefully, how many website clicks you’ve had. This means you can now track and compare conversion rates across Instagram, Twitter and Facebook.

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The new features!

Top posts

Instagram displays your top posts, organised by number of impressions per post, and you can choose to filter these from 7 days to two years. Do note that Instagram Insights do not pull historical data; it only starts tracking once an Instagram Business profile is set up.

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You can click individually on posts to see the total number of times
the post has been seen, the number of people who have seen the post and the number of likes/comments. The app also defines all its statistics for you (so you know what you’re looking at!) Example definitions below – you can see at any time by clicking ‘What do these mean?’ below your statistics.

14256344_10154366541049333_777494117_nFollowers

Instagram will tell you your total amount of followers, including how many new followers you’ve gained each week. Aside from this, Instagram is handing out gold for businesses: follower demographic analytics. Now you’re able to see where your followers are located, their age range, and the gender – even the ratio of men to women!

Location: You can now see your top follower locations by country and by city. Not only is this incredibly useful data for marketers to understand their audiences, but it also gives you a better sense of when you should be posting time zone-wise to reach the majority of your followers. On this note, you can also see the days of the week when your followers are most active and the average times your followers are on Instagram, so you can schedule posts in the specific hours in which followers are most active – hooray!

14247730_10154366493134333_1072462407_oGender and Age: 
Next, you’re able to break down the gender and age of your followers and You can use the age and gender statistics to see the age range of men and women both separately and combined, and view a breakdown of your male to female follower ratio in a circle graph.

Promoting posts

Much like Facebook, you can now turn everyday image posts into ads at the touch of your thumb! You will see below every post you have a ‘Promote’ option – from here you are guided through the steps. Since the app is linked to Facebook, you also have the option to invite or find Facebook friends to follow.

We hope that all this rich data will help you create effective content for Instagram and market your business more effectively. HdK are delighted to see it in action and are excited to incorporate the insights into our clients’ digital marketing plans.

Any questions for us? Don’t hesitate to contact. We’d be happy to walk through the Insta-analytics with you.

That’s all for now!

Sarah

 

2014? Check. Hello 2015

The new year is time to take stock of what has passed and what will be it seems. There have been so many reviews of 2014 and predictions for 2015 that I considered the best service I could offer was to review the reviews for our first post of the year.

In 2014, HdK Assoc said a sad goodbye to one of our developers, Ashe, as he went to pastures new. Good news is that he still consults for us from time to time. We also said hello to Ken and Audrius. Both have different and complementary skills that enables us to expand what we offer our clients including our first mobile phone app for the Family Arts Festival.

Trends we spotted last year included the increased amount of content creation that we do. Sophie, Peter, Ewan and myself have been making videos-a-plenty interviewing artists across the globe… well, Europe at least. And we seem to be re-purposing video content into more and more formats for different social media platforms.  In 2014 we began to feel that Social Media was a best that would devours what we fed it.  Look out for a post about film and video from Peter very soon.

For years we’ve been told to encourage interactivity on websites so we’ve been building features that allow visitors to leave reviews. But we see less and less reviews being left on websites now and more on Social Media. For a few years we’ve been integrating social media feeds directly on to websites but in 2014 we started to integrate Storify direct into the Dance Umbrella website and I think this will be the way forward for 2015.  With this method you can curates your audience feedback across different social media platforms such as Twitter and Facebook into one place.

Generally, we can see, our clients have been allocating more of their budget to Social Media management and content creation in 2014 along with more for online advertising. Our clients continue to commission websites and microsites to run alongside the social media campaigns. It is true that they are simplified in terms of content but they have to work on a wider range of mobile devices.

Looking forward to 2015, and having read other people’s predictions, I think we’ll be getting more analytical about the Social Media while looking to increase our activity on platforms such as Instagram who recently made a splash in the Press about now having more active users than Twitter. Once small thing we’re starting to do is helping clients roll out twitter cards to improve their links from Twitter to their website. Fundraising is increasingly on our clients lips and we find that it is crossing over with the work we do. I predict we’ll be exploring this area more this year as we discover how Social and Digital can play its role.

So let’s see what happens in 2015. We’ll be adding a few more predictions from HdK team members over the coming days including Sophie on Social Media, Peter’s thoughts about film and Raf’s thoughts on web design.