Tag Archives: engagement

Starting an Instagram account from scratch?

In 2012, Facebook paid 1 billion dollars for Instagram, an app that had 30 million users and only 13 employees. Fast-forward to 2017 and Instagram is a social media powerhouse, with over 500 million users and 40 billion photos shared every day.

I’ve been having conversations with clients recently around Instagram, its growing popularity and its value for organisations – so whether you’re starting from scratch or managing an Instagram account, I’ve put a few tips together on how to make the most of the platform.

Tips for starting:

  • Have a recognisable, representative username. As technology get faster and faster, people are becoming more and more impatient. If they can’t find your profile through search within one minute, they’ve moved on to the next visual distraction.
  • Same goes for profile photo. The photo you choose needs to be recognisable to people who know you. In most cases, the best choice will be your logo.
  • Make your profile informative in 150 characters. Because of the text limitations, you need to be clear about who you are and what you offer. Remember to include your location, website and contact details (these appear as ‘Contact’ on your profile.)
  • Create a strategy. I can’t stress the importance of planning. What are you trying to do and how will Instagram account help you? What do your audience want to see on Instagram versus what can you offer your audiences? How often is practical to post and what are your content pillars (themes, interests and values that will form the basis of your content)? A good brainstorm is required here.
  • Goals and KPIs (key performance indicators) are an important part of your strategy. It might be that you want to gain 10 followers every month and you want each post to receive at least 10 engagements. Your goals will adapt as your audiences grow, but having targets in place makes you more likely to strive to achieve them. And if you don’t, it’s a case of analysis, evaluation, and looking forward – learning what has worked well and less well.
  • Research! Stalk your audiences. What are they doing? Who are they following? Websta is a great tool for viewing your Instagram statistics and exploring what’s popular on Instagram. Know your field before you enter it.

Tips for building your following:

  • Tell people you’re on Instagram! This could be via newsletter, other social media platforms or even word of mouth (people do still talk to each other!) An effective method is to include the Instagram icon on your website. This goes for all your social platforms. (NB. We can help with this.)
  • Follow and engage. Instagram’s search function makes it easy to find people and brands to follow. Find your friends, clients, colleagues, organisations you like and hit follow. Following more people, theatres, galleries, artists, businesses is a great way to make new connections and can provide inspiration for your own account. You can also find your fans from Twitter, Facebook etc. and follow them on Instagram too. This lets them know they’re valued while encouraging a reciprocal follow!
  • Be social. Like, comment and tag (using the @ function) when relevant to let people know you’re active and sociable on the platform. It’s important to communicate with your followers too, especially if they’re commenting, liking or asking questions. The more people you can actively involve and encourage to comment on your photos will increase the attractiveness for others who want to contribute or comment on your photos too. You’re aiming to create a positive community where followers feel comfortable to communicate not only with you, but with each other.
  • Cross-promotion. Find similar accounts on Instagram that are a similar size to yours and have followers that you would like to attract to your page. Reach out and see if you can help promote each other’s accounts through shared shout-outs.

More Instagram tips:

  • Caption effectively. The right captions can go a long way, so you need to make sure that you are using them to your advantage. Decide if your subject matter requires a long or a short caption and what you want to communicate, then be consistent with your messaging. (Any URLs you share should lead people to mobile-friendly pages as it’s a mobile-only platform.)
  • Be strategic with hashtags. 3-5 hashtags is optimal on Instagram. Don’t add irrelevant hashtags to reach more people (as this doesn’t work). Your hashtags need to be relevant and descriptive. Click here for more on hash tagging effectively.
  • Use emojis wisely. Emojis can be hugely effective in increasing engagement and affinity with your business as they make you seem more relatable (Simply Measured, in its analysis of 2500 Instagram posts, found that “love hearts” receive the maximum engagement per post) but as with hashtags, don’t overdo it!

(Visit Sarah’s previous Instagram blog post for further tips on being Instagram savvy.)

If you’re still wondering whether Instagram is for you and how it can impact your business/brand, drop Sarah a line at sarah@dekretser.com.

Happy Friday!

Analytics gone mobile!

pexels-photoWe are delighted to announce that Instagram have recently introduced analytics – or Insights, as the app calls them – and they look amazing! The new profiles offer businesses a wealth of super useful info that will help users reach the right audience at the right time.

In this post we’ll give you a quick tour of the tools as well as the inside scoop on how to use the new profile to your advantage. Much like Facebook insights, the new profiles will allow users to track important characteristics of follower activity including post engagements, site clicks, top posts, most popular hashtags… the list goes on.

14273445_10154366495089333_817327813_oIf you haven’t already, the first thing you need to do is activate your business profile. To do this, tap the wheel in the top right of your Instagram profile and select ‘Switch to Business Profile’ (this option only appears if you have a Facebook account). You will then be asked to log in to Facebook and select which Facebook page you want to connect. You must be an admin of the page you’re wanting to connect, and can only connect one Instagram Business profile and Facebook page together.

Once you’ve activated your business profile, a chart icon appears next door to the wheel – here you’ll find your analytics. You’ll also notice a ‘Contact’ button appears on your profile besides the ‘Edit Profile’ button (or ‘Following’ button on other profiles), which allows you to call or email directly from the app. When clicking through to Insights you are immediately shown your weekly impressions, reach and most usefully, how many website clicks you’ve had. This means you can now track and compare conversion rates across Instagram, Twitter and Facebook.

14269609_10154366514594333_1847906406_n

The new features!

Top posts

Instagram displays your top posts, organised by number of impressions per post, and you can choose to filter these from 7 days to two years. Do note that Instagram Insights do not pull historical data; it only starts tracking once an Instagram Business profile is set up.

14284958_10154366494449333_1326520350_o

You can click individually on posts to see the total number of times
the post has been seen, the number of people who have seen the post and the number of likes/comments. The app also defines all its statistics for you (so you know what you’re looking at!) Example definitions below – you can see at any time by clicking ‘What do these mean?’ below your statistics.

14256344_10154366541049333_777494117_nFollowers

Instagram will tell you your total amount of followers, including how many new followers you’ve gained each week. Aside from this, Instagram is handing out gold for businesses: follower demographic analytics. Now you’re able to see where your followers are located, their age range, and the gender – even the ratio of men to women!

Location: You can now see your top follower locations by country and by city. Not only is this incredibly useful data for marketers to understand their audiences, but it also gives you a better sense of when you should be posting time zone-wise to reach the majority of your followers. On this note, you can also see the days of the week when your followers are most active and the average times your followers are on Instagram, so you can schedule posts in the specific hours in which followers are most active – hooray!

14247730_10154366493134333_1072462407_oGender and Age: 
Next, you’re able to break down the gender and age of your followers and You can use the age and gender statistics to see the age range of men and women both separately and combined, and view a breakdown of your male to female follower ratio in a circle graph.

Promoting posts

Much like Facebook, you can now turn everyday image posts into ads at the touch of your thumb! You will see below every post you have a ‘Promote’ option – from here you are guided through the steps. Since the app is linked to Facebook, you also have the option to invite or find Facebook friends to follow.

We hope that all this rich data will help you create effective content for Instagram and market your business more effectively. HdK are delighted to see it in action and are excited to incorporate the insights into our clients’ digital marketing plans.

Any questions for us? Don’t hesitate to contact. We’d be happy to walk through the Insta-analytics with you.

That’s all for now!

Sarah