Gary Clarke Company

Social Media
Video content
Campaign Management

WASTELAND is one of HdK's most ambitious projects. We are offering full-service digital marketing services to Gary Clarke Company from designing, building, and managing the show's website, leading on all social media strategy for the company, providing digital advertising, and creating creative content.

We're very excited to work on this show, the sequel to the award-winning COAL, as we have a great history with Gary Clarke Company. WASTELAND is a thrilling look at early 90s rave culture and highlights the heart of a political issue while still focusing on the art.

Sequel to the award-winning COAL

As with COAL, HdK are managing the digital marketing, including creating content, scheduling social media, online advertising as well as creating and managing the microsite for WASTELAND.

About the Show

WASTELAND looks at how two different generations coped in this turbulent era of radical upheaval as industrial Britain fell and a new subculture emerged. As one generation grinds to a halt, the next generation heads into the illegal rave scene of 1990s Britain, where derelict warehouses and abandoned work spaces become home for a new community of music and dance.

The show brings together Clarke’s blistering physical dance language performed by a company of exceptional dancers – headed by COAL’s lead dancer Alistair Goldsmith – and a community cast of four male singers, a total of 76 men throughout the tour of 18 venues nationally in 2019-20.

Photo by Joe Armitage

HdK have created a number of digital assets to promote the WASTELAND tour. In addition to the trailer and vox pops from the world premiere, we interviewed Artistic Director Gary Clarke and created three videos that explore how the show grows naturally from its predecessor, COAL, what audiences can expect to see on stage, and important themes of the show. Check out a sampling of these videos below:

In 1994, the European Study of Deprivation named my home village of Grimethorpe as one of the poorest villages in Europe. As poverty and depression shattered through the village, the future looked bleak for my generation. The birth of the rave culture gave many of us the opportunity to escape these grim and grey realities and into a new world of expressive music and hard core dance. WASTELAND is my attempt at recapturing this pivotal time in British history when industrial Britain fell and a new sub culture emerged. I owe my passion for movement and dance to this time and the people who lived it.