HdK designed, produced and hosted a microsite for Dance Consortium‘s 2017 tour of Argentinian tango show m¡longa. HdK are responsible for handling all aspects of the tour online. This includes managing the Dance Consortium website and tour microsite as well as all social media advertising and promotion. HdK created emailers to promote the tour, 10 trailers for each theatre and a vox pop in February 2017.
Inspired by the late night m¡longa scene held in the intimate bars of Buenos Aires, choreographer Sidi Larbi Cherkaoui drew on traditional influences and added a contemporary twist to this tango dance party. Dance Consortium is a group of 20 large theatres located across the UK that invite international dance companies to make dance more accessible.