Social Media can be a pain but don't worry, we've got some great tips to keep you on top of things.
Hi all, I’m Rochelle, the new apprentice at HdK. My daily duties include updating websites, being a lovely voice on the phone, research, assisting with the company’s social media and working on campaigns.
As a stereotypical millennial I really enjoy using social media apps such as Facebook, Snapchat, WhatsApp, Instagram and of course the fiery topic, Twitter. However, I can also find it hard to keep up with all the latest updates and adaptations.
Additionally, even as a person of the younger generation who understands the impact social media can have, I often find myself asking what I should be posting? It can be hard to come up with a Twitter post, which is punchy, to the point, reflects my personality, suits my audience and is on a subject I want to discuss, without losing my voice.
Following on from this point, one of my daily HdK duties is to find news stories to share on social media, which I really enjoy doing, because I’m regularly learning something new. However, at times I have found it hard to find original, compelling stories and we often get asked by clients where to find relevant content for social media. So, here’s my wood to the flame, it can be hard to discover original articles which I’m interested in and are also suitable for the brand, with pieces being too sales focused or not right for the audience etc. However, thankfully I have now managed to compile a list of strategies to help with this, which I have shared below.
To summarise, social media can be a pain, but it is a rewarding, valuable tool, which when used well builds brand engagement and awareness. Therefore, put a plan in place to help you overcome the challenges you face on twitter and when creating content, consider what your brand stands for, who it is targeting and the reason you are doing posting on twitter.
If you have any further questions or queries, please do contact HdK or book yourself in for one of our bespoke one to one social media tutorial sessions.
Rochelle - Digital Marketing Apprentice