We look at some of our top tips for improving your search engine optimisation (SEO) using the free wordpress plugin Yoast and our bespoke strategies.
One of the most discussed topics within marketing is Search Engine Optimisation or SEO for short. Companies and individuals will comb the internet searching for sound advice and build complex strategies revolving around this. A key ingredient in a great SEO strategy is the creation of relevant and readable content. However, it can be hard to create these posts with SEO in mind, leading many organisations to fall out of their projected content schedule. After all, it is hard enough to find the time and inspiration to create a new article, without worrying whether or not it will reach people. This is what we were struggling with, when we discovered the free WordPress plugin Yoast SEO.
Yoast discovers areas of your website that search engines will not be able to find or understand. In conjunction with this, the plugin will also highlight how user friendly your website and blog posts are. This is where we find Yoast most helpful and where we have received the most positive responses from clients. To give you a quick overview, I have listed a few reasons I love Yoast below.
The above are a few of the reasons we use Yoast SEO and recommend it to clients. The tool has masses more features and is a great way to improve SEO with little to no investment. Do you think you will be installing this plugin onto your wordpress website? If you do, we’d also recommend installing google tag manager with pixels to see the impact your improved SEO is having. Furthermore, we also help customers implement SEO strategies, bespoke to your needs and the position you are in. We’d love to chat to you more about this, so drop us a line and let’s arrange a meeting.
Sophia - Social Media and Content Producer