Live-streaming is on the rise as audiences continue to distrust traditional content, so we tell you how to take advantage of the trend.
In today’s online world, people often struggle to keep up to date on digital trends. As soon as you master Twitter, Instagram explodes and changes the market. Each new platform offers a new way for users to interact and requires a new set of skills. While this can be frustrating, it is also a great opportunity to adapt and experiment with new techniques. Now more than ever, you must understand where audiences are connecting with online content and how to benefit from this. Live-streaming is a great way to get engagement. A few weeks ago, we published an article about the importance of YouTube and online video in 2019. However, we believe live-streaming will be a key tool over the next two years.
Live-streaming platforms like Facebook Live, Twitch and Periscope are already hugely influential. Twitch, for example, generates over 10 million active users daily. People of all ages watch live content, with 63% of 18-34 year-olds regularly tuning in. Moreover, Figures predict that by 2021, live-streaming is going to be a $70.5 billion industry. Going on these figures, it is clearly important and companies hoping to grow their reach must adapt quickly.
Furthermore, this is a brilliant way to genuinely connect with audiences and build trust. Research has shown that on average users spend three times as long watching Facebook Live than other video. Here, users can easily interact with live content, posting comments and sharing; affecting users in an online culture saturated by deception.
Live-streaming brings users from across the world together for real-time interaction. The numbers do not lie: it is on the rise. Brands can speak with audiences openly, creating more transparency and trust.
For example, we worked with our client Dance Consortium to promote their tour, Pepperland. After their opening night, we held a live-stream Q&A with the team. We streamed it through Facebook Live and coordinated with all 12 venues on the tour. The aim was to boost digital engagement. We saw great success and were able to incorporate online questions into the discussion. This allowed for a more engaging conversation.
Below, we have got some tips to help you create live sessions:
Good luck and happy streaming!
Bridget - Marketing Assistant