In this post we’ll give you a quick tour of the tools as well as the inside scoop on how to use the new profile to your advantage. Much like Facebook insights, the new profiles will allow users to track important characteristics of follower activity including post engagements, site clicks, top posts, most popular hashtags… the list goes on.
If you haven’t already, the first thing you need to do is activate your business profile. To do this, tap the wheel in the top right of your Instagram profile and select ‘Switch to Business Profile’ (this option only appears if you have a Facebook account). You will then be asked to log in to Facebook and select which Facebook page you want to connect. You must be an admin of the page you’re wanting to connect, and can only connect one Instagram Business profile and Facebook page together.
Once you’ve activated your business profile, a chart icon appears next door to the wheel – here you’ll find your analytics. You’ll also notice a ‘Contact’ button appears on your profile besides the ‘Edit Profile’ button (or ‘Following’ button on other profiles), which allows you to call or email directly from the app. When clicking through to Insights you are immediately shown your weekly impressions, reach and most usefully, how many website clicks you’ve had. This means you can now track and compare conversion rates across Instagram, Twitter and Facebook.