How to figure out what content people are after on your website

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We’ve all visited a website as some point and not found the content we were after. Some users might simply leave the website, others will use the designated search field.

The search field on your site can reveal exactly what your visitors are after. Giving you a great tool to optimize your website. To collect data from the search field in a manageable way we use Google Analytics.

To get started collecting this data simply follow these steps.

  1. Log into Google Analytics and head to Admin > View settings.
  2. Enable site search tracking at the bottom of the page
  3. To find the Query Parameter head to your website and do a sample search. The parameter will be the letter or word after the “?” in the top bar of your browser.
  4. Finally click the tick box saying “Strip query…” and you’re done.

The data will show up within 1 day on your Google Analytics dashboard. If you have any questions regarding today’s post, or for help setting up site search tracking on Google Analytics, get in touch! We’d be happy to help.