Twitter Tips & Struggles

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Introducing Rochelle, our new Digital Marketing Apprentice

Hi all, I’m Rochelle, the new apprentice at HdK. My daily duties include updating websites, being a lovely voice on the phone, research, assisting with the company’s social media and working on campaigns.

As a stereotypical millennial I really enjoy using social media apps such as Facebook, Snapchat, WhatsApp, Instagram and of course the fiery topic, Twitter. However, I can also find it hard to keep up with all the latest updates and adaptations.

Additionally, even as a person of the younger generation who understands the impact social media can have, I often find myself asking what I should be posting? It can be hard to come up with a Twitter post, which is punchy, to the point, reflects my personality, suits my audience and is on a subject I want to discuss, without losing my voice.

How to create tweets for Twitter

Think about the audience: When researching content, I always start by thinking of the audience it’s aimed at and ask myself what do these people engage with and will they find this article interesting. And the best way to answer these questions is to see what the audience is engaging with, what they are commenting on or discussing and who they follow. Once I know this, I know what kind of content is likely to appeal to the target audience and what writing style will be most accessible to them.

Be Original: When generating ideas try to avoid becoming repetitive. Consistency is a great way for consumers to understand your brand but too much of one type of content may become boring and cause people to disengage.

Stick to the point: With twitter it’s important to remember the purpose of your content. Before posting tweets, I ask myself three questions: will this suit the audience, what phrases are striking and if I saw this on social media, would I want to read it. Which brings me nicely to the next tip.

Enjoy what you post: As a content creator it’s important that you enjoy what you are sharing – if you don’t like it why would someone else? If you’re not passionate about a subject/ topic this can impact the engagement and relationship you have built with your audience and negatively impact your social media profile.

Following on from this point, one of my daily HdK duties is to find news stories to share on social media, which I really enjoy doing, because I’m regularly learning something new. However, at times I have found it hard to find original, compelling stories and we often get asked by clients where to find relevant content for social media. So, here’s my wood to the flame, it can be hard to discover original articles which I’m interested in and are also suitable for the brand, with pieces being too sales focused or not right for the audience etc. However, thankfully I have now managed to compile a list of strategies to help with this, which I have shared below.

How to find Social Media content

Download Feedly: Feedly is a free app and google chrome extension which brings in the latest news stories from a wide range of sources, covering a variety of topics including technology, social media, marketing & gaming. Use the app to follow pertinent topics and create boards to categorise them and it will then bring in the most popular and up to date features direct to your dashboard. Saves a lot of time!

Set up Google Alerts: Google Alerts sends you notices via email about subjects you’ve followed. All you need to do is enter a topic into the search bar and let it do the hard part for you. Google will scour the internet and will update you whenever the topic is mentioned, doing the hard work for you.

To summarise, social media can be a pain, but it is a rewarding, valuable tool, which when used well builds brand engagement and awareness. Therefore, put a plan in place to help you overcome the challenges you face on twitter and when creating content, consider what your brand stands for, who it is targeting and the reason you are doing posting on twitter.

If you have any further questions or queries, please do contact HdK or book yourself in for one of our bespoke one to one social media tutorial sessions.

Rochelle - Digital Marketing Apprentice