A large part of our role within the team was to plan the content, film it on location in Berlin and then create videos, which appealed to selected target audiences and was good for venue use as well. Each venue had differing requirements of content, dependent on their marketing strategies and audience types. Furthermore, Dance Consortium had committed to using the tour to grow a specific audience agency audience, Dormitory Dependables.
We tackled this challenge by creating both a variety of video content, using both recent trends and more traditional styles of arts media. The end result was a wide variety of assets available for both Dance Consortium’s use, advertorial content and videos for venues to use in varying ways to promote the show. Some of this content can be seen below, for the full range of videos, visit Dance Consortiums youtube account.