The new year is time to take stock of what has passed and what will be it seems. There have been so many reviews of 2014 and predictions for 2015 that I considered the best service I could offer was to review the reviews for our first post of the year.
In 2014, HdK Assoc said a sad goodbye to one of our developers, Ashe, as he went to pastures new. Good news is that he still consults for us from time to time. We also said hello to Ken and Audrius. Both have different and complementary skills that enables us to expand what we offer our clients including our first mobile phone app for the Family Arts Festival.
Trends we spotted last year included the increased amount of content creation that we do. Sophie, Peter, Ewan and myself have been making videos-a-plenty interviewing artists across the globe… well, Europe at least. And we seem to be re-purposing video content into more and more formats for different social media platforms. In 2014 we began to feel that Social Media was a best that would devours what we fed it. Look out for a post about film and video from Peter very soon.
For years we’ve been told to encourage interactivity on websites so we’ve been building features that allow visitors to leave reviews. But we see less and less reviews being left on websites now and more on Social Media. For a few years we’ve been integrating social media feeds directly on to websites but in 2014 we started to integrate Storify direct into the Dance Umbrella website and I think this will be the way forward for 2015. With this method you can curates your audience feedback across different social media platforms such as Twitter and Facebook into one place.
Generally, we can see, our clients have been allocating more of their budget to Social Media management and content creation in 2014 along with more for online advertising. Our clients continue to commission websites and microsites to run alongside the social media campaigns. It is true that they are simplified in terms of content but they have to work on a wider range of mobile devices.
Looking forward to 2015, and having read other people’s predictions, I think we’ll be getting more analytical about the Social Media while looking to increase our activity on platforms such as Instagram who recently made a splash in the Press about now having more active users than Twitter. Once small thing we’re starting to do is helping clients roll out twitter cards to improve their links from Twitter to their website. Fundraising is increasingly on our clients lips and we find that it is crossing over with the work we do. I predict we’ll be exploring this area more this year as we discover how Social and Digital can play its role.
So let’s see what happens in 2015. We’ll be adding a few more predictions from HdK team members over the coming days including Sophie on Social Media, Peter’s thoughts about film and Raf’s thoughts on web design.